Experienced professional in:
Place of birth: Latvia.Age: 35 yearsBriefly: I’m a big fan of modern technology and exquisite creative solutions in web development, marketing and design.
Public relations education and marketing, together with experience in modern information technology, have allowed me a wide variety of skills to be learned. Working on a variety of projects, I was developing product concepts, design, strategy, marketing, planning and building of PR-activity, creating sites and services, and increasing their visitors. I performed many tasks personally, but I also led up to 10 people, as usual in the field of programming and SEO and design.
My personal dedication to modern technologies, as a vision for the future development vector, and interest in marketing, as an instrument that combines psychology, statistics and creative approaches to an audiovisual embodiment, only contributes to more interesting effective solutions in my work.
I work on various bespoke projects, doing most of the work myself. Design, business model development, branding, website and service development, including SEO and SMM.RESULT: I learn a lot of details and original solutions while working on projects from completely different spheres, as I understand the specifics of each of them in detail.
CMO & CTOWe decided to set up this project together with my business partner. With his experience in the financial sectors, he developed a business model. Together we developed a concept and then I carried out the analysis and development of the naming, branding, design and the website itself.
It was one of the most complex websites I had ever created without the help of outside programmers. For the first time, I was faced with the task of importing aggregated data and publishing content by the users themselves.
RESULT: I created a service that constantly registers new crowdfunding platforms and grows its audience by about 30% per month. This is without any paid advertising.
https://novikoff.eu/project/crowdinform/ or https://crowdinform.com
Product Owner | FounderI analysed a few markets in small European countries and realized that it made sense to try to create an aggregator for ad websites and online shops for them. I, as author of the project, created startup designs and then supervised a team of programmers and designers. The project was 90% implemented, after which there were problems with further funding, which made it impossible to launch the project and its marketing campaign. The project was frozen. After that, I rethought the amount of work already done and based on it developed a completely new concept of a "remarketing platform", which will not require major technical changes. Investment is now being sought to implement the project.
RESULT: A lot of experience in team-building, team management, organisation, document management and accounting details was gained. From a practical point of view, knowledge of Agile, Scrum and many programming functions was gained.
Marketing and Publicity Specialist
I have been involved in the domination.earth project since the initial idea, when the basic game mechanics were defined.After that, the process of creating the game began, and my involvement gradually decreased. Later on, I was invited back and was involved in improving and promoting the game.
A brand new website was made, a new tutorial system was integrated, a quest system, and a lot of material to inform players on social media.A Facebook advertising campaign was launched in which optimising content, audience and targeting yielded effective results in relation to the price per install of the game.RESULT: Since I reconnected to the project, the number of players has increased by more than 25%.The increase in player retention rate was 9%,
Development of customer engagement through the internet.Design and branding materials.Drawing up the TOR and guiding the development of the website.Subsequently, the company changed its business focus.RESULT: Company's corporate identity was created, many processes were digitalised, a great success at trade fairs thanks to original presentation solutions.
Together with a team from Moldova, we developed a marketing automation project with CRM integrations. Together we developed the concept and functions of the service. During the development process, we monitored the team working in Latvia, made marketing recommendations and created content for promotion and direct sales. The project was closed by the founder himself.RESULT: A marketing automation product with a lot of detailed settings was created. Not only did it give me a complete understanding of marketing and organisational automation, but it also gave me access to large markets. For example, the project was "pilot-tested" with one of the largest car dealers in the Russian market.
Marketing and advertising manager
Created branding and marketing campaigns for a building materials manufacturer.RESULT: First page in Yandex in highly competitive queries for two years, which has multiplied conversion and orders The company has reached another scale and level of customers.
For two years I managed the school of modern communications:Formed course programmes, and training packages and administered the training processes. I also taught the course "Internet Communications and Marketing" myself. A few years after I left my position I created an online version of this school, with online courses available for purchase on the website.
RESULT: The school during my management had 5 permanent groups, 8-12 masterclasses a year (for 15-50 people), and 3 business trainings followed by recommendations.
Organised VIP events and concerts (100 - 3000 people). Managed marketing campaigns. Created and planned PR activities for the company.RESULT: During my cooperation, I have organised the largest number of concerts in the venue with world-famous artists, which has gotten the biggest amount of visitors and media coverage. There was also a large-scale COMEDY CLUB festival.
Manager, advertising agent, designer,
Over the years, I have gained experience in various positions while immersing myself in the world of IT business.