Marketing and Publicity Specialist
I have been involved in the domination.earth project since the initial idea, when the basic game mechanics were defined.
After that, the process of creating the game began, and my involvement gradually decreased. Later on, I was invited back and was involved in improving and promoting the game.
A brand new website was made, a new tutorial system was integrated, a quest system, and a lot of material to inform players on social media.
A Facebook advertising campaign was launched in which optimising content, audience and targeting yielded effective results in relation to the price per install of the game.
RESULT: Since I reconnected to the project, the number of players has increased by more than 25%.
The increase in player retention rate was 9%,